The Motley Fool has a disclosure policy. Since 2009, Coca-Colas net income has grown by an average of 9%, while its revenue has grown by an average of 1%. While KOs net income has been trending downward in recent years, it manages to stay ahead thanks to superior margins. Coca-Cola (K.O.) Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Both Coca-Cola and PepsiCo are global leaders in the beverage industry, offering consumers hundreds of beverage brands. To make the world smarter, happier, and richer. Pepsi vs. Coca Cola, Case Study Example. The Motley Fool has no position in any of the stocks mentioned. Coke and Pepsi are the main pieces of this market. ", Mashed. PBG followed that price increase shortly after. Organic sales are revenues generated from the firm's existing operations as opposed to acquired operations. Monthly payments from quarterly dividends . This is likely due to the fact that Pepsi also has snack chips, etc operations other than soft drinks, which is the preferred food of the season. "It smells like marzipan," said one tester with a particularly keen nose. As Americans become more concerned with sugar, chemicals, and the sustainability of packaging, the operations, product lines, and pricing of both companies will be impacted. Have we mentioned how wonderful our client service is? The company used this newly formed partnership to give cola lovers a perfect companion for their Pepsi Doritos! Lorem ipsum dolor sit amet, consectetur adipiscing elit. But there's a large valuation gap. News, reports, and commentary about active ETFs. Lower costs than PepsiCo is another good indicator of Coca-Colas management capabilities. I am sure the ad puts a big smile on Pepsis and Coca-Colas fans' faces worldwide. In PepsiCo's fiscal year ending 12/25/2021, 60% of net company revenue was generated by the three North America division lines, and the Frito-Lay North America division was responsible for approximately half of the company's operating profit for the year. Coca-Cola had been holding the number one position in the market for decades. Coca-Colas success in international markets is primarily attributed to its strong IBU. Price as of January 18, 2023, 2:34 p.m. Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies PepsiCo has created a diverse product line of complementary goods across the food and beverage industries. Both companies have developed logos after a deep market study using colors that most resonated with consumers. The History of the two Titans PEP may own a more diverse product line, but KO has been able to drive more earnings to its bottom line. Still, Wall Street expects Pepsi to increase its earnings per share at an annualized rate of 7.54% over the next five years,fueled by continued growth in its Frito-Lay snacks business. Both companies now sell juice, water, sports drinks and iced coffee. Though PepsiCo is much larger compared to Coca-Cola in terms of revenue, it has registered decent revenue growth of 3% (2016 to 2018), whereas Coca-Cola saw its revenue base shrink Secrets that only the manufacturer knows. PepsiCo (PEP -2.02%) and Coca-Cola (KO -2.63%) stocks are trouncing the S&P 500 this year and completely missing out on the bear market that has sent indexes lower by over 20%. Their earnings prospects look strong, despite challenges like inflation. Coca-Colas stock (NYSE: KO) price has increased by about 24% in a little over last three years, when the stock price increased from $37 at the end of 2016 to $46 as on 15 th June You may customize your own Bottle Filling Machine from over 50 different types of models. The company is scheduled to report 2022 Q4 results on February 14th, but its preceding period results (2022 Q3) benefited from the continued momentum from the first half of 2022. But which of these dividend stalwarts is the better buy now? PepsiCo also has solid international B.U.s, but it has fewer international B.U.s than Coca-Cola. However, on an overall basis, both companies have been experiencing negative sales growth. Learn from industry thought leaders and expert market participants. PepsiCo had made progress in reducing its debt since 2008 when net debt-to-EBITDA was 3.4; it more than halved that ratio by 2012 (see graphic below). Both drinks were created in a pharmacy. Learn more about dividend stocks, including information about important dividend dates, the advantages of dividend stocks, dividend yield, and much more in our financial education center. Get in touch with us right now. PepsiCos revenue has grown at an average rate of 2% since 2009, while its net income has grown by an average of 5%. Thanks to stagnating or declining net incomes, the valuations of the two beverage giants is starting to push into overvalued territory. Pellentesque dapibus efficitur laoreet. Given these impressive growth and financial metrics, it makes sense that Coke and Pepsi stocks would both be beating the market in 2022. Barbie Doll Rhetorical Analysis 1144 Words 5 Pages Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. Check your inbox and click the link. The Coca-Cola Company (KO) and PepsiCo (PEP) are two of the premier global consumer brands. Pipeline setbacks are a concern.Nevertheless, strong demand for new drugs, namely Hemlibra (hemophilia), Ocrevus (multiple sclerosis), Evrysdi (spinal muscular atrophy), Phesgo (cancer) and Tecentriq (cancer), maintained momentum. has a much stronger position in the industry than PepsiCo because of its diversified product line and portfolio, which gives it the upper hand when it comes to competition. Since then, the rivalry between the two drinks has never stopped. ", Sure Dividend. Generate fixed income from corporates that prioritize environmental, social and governance responsibility. Notably, both companies have ventured into the energy drink beverage category. PepsiCo wasnt founded until 1965. ", PepsiCo. Sales gained from revenue growth across its operating segments, aided by an improved price/mix and an increase in concentrate sales.Coca-Cola benefited from underlying share gains in both at-home and away-from-home channels. Both KO and PEP are dividend aristocrats, which are companies that have raised their dividend for at least 25 consecutive years. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. According to MSNBC , Diet Coke sold 927 million cases in 2010, compared to Pepsi's 892 million. David Gorton, CPA, has 5+ years of professional experience in accounting. However, its most significant assets are still its beverage brands. However, overall soda sales have declined steadily for much of the past decade-- a trend that's likely to continue for the foreseeable future. Invest better with The Motley Fool. "What brands does The Coca-Cola Company offer?. The Motley Fool recommends the following options: long January 2024 $47.50 calls on Coca-Cola. Case volume from all channels. Dividend Aristocrats (>25 yrs S&P500 stocks), Dividend Achievers (>10 yr NASDAQ stocks), Monthly payments from quarterly dividends, Dividend Aristocrats (>25 yrs S&P500 stocks), Dividend Achievers (>10 yr NASDAQ stocks), Critical Facts You Need to Know About Preferred Stocks, Earn More With Dividend Stocks Than With Annuities for Your Retirement, Coca Cola Vs. Pepsi: Comparing Sales, Earnings & More. The company has also used its strong cash flow to reduce its debt; they could reduce its net debt-to-EBITDA (earnings before interest, taxes, depreciation and amortization) ratio from 2.2 in 2010 to 1.7 in 2012. Coca-Cola is also the more capital-light business -- Pepsi's capital expenditures were twice that of Coca-Cola in the past year. Companies can spend billions of dollars each year promoting their products to existing and potential customers. The company introduced the low calorie version of the product, called Coke Zero, and even changed its flavor, which was reverted after dissatisfaction was expressed. Despite these complicated and evolving arrangements, higher retail prices for alternative beverages meant that margins for the franchiser, bottler, and distributor were consistently higher than on CSDs. The flavor of Pepsi is sweeter so it's stronger initially and you taste it faster. Coke is less sweet and a little bit smoother than Pepsi. Pepsi has more sugar and caffeine than Coke. As Malcom Gladwell wrote in his 2005 book "Blink," in which he discusses the differences at length, "Pepsi, in short, is a drink built to shine in a sip test." Now people were again talking about Coca-Cola New Coke vs. Coke Classic. PepsiCos debt doesnt cripple the company. With impacts to restaurants, dining out, consumer preferences, and distribution capabilities, both companies are also emerging from the COVID-19 pandemic. The continued weakness in soda sales has especially impacted KOs stock. Deadly Ingredients It is not unknown to anyone that both of the drinks are extremely high in sugar. Helpful articles on different dividend investing options and how to best save, invest, and spend your hard-earned money. The company was sold about 5 years later and relocated to Virginia. If you're seeking growth, income, and market-leading profit margins, Coke looks like the stronger investment in the final quarter of 2022. KO Operating Margin (TTM) data by YCharts. If youre looking for a trustworthy company with years of expertise, its time to contact iBottling. Pepsi This case study discussion is about branding. They walked inside the malls around the country and invited people for a blind taste test. If you are addicted to these, now is the high time to give up. All information is current as of the date of herein andis subject to change without notice. It has a similar international reach as PepsiCo, though it operates with different market segment groupings. Coke has a long history of partnerships with major fast food chains, such as McDonald's and Burger King, while Pepsi has focused more on partnerships with entertainment companies, such as music festivals and sporting events. PepsiCo has a diversified product portfolio encompassing the food, snack, and beverage industries. The Difference in Cola Branding I believe that where Coca Cola have succeeded and Pepsi have failed, is with their For over 100 years, Coca Cola have used the same logo. Their advertisement campaigns have been on an equal footing, be it creating catchy jingles to audience-engaging television promotions. Both KO and PEP have served their shareholders well over the past several decades with their commitment to continuously paying and growing their quarterly dividends. KO and PEP are both strong cash flow generators, and have been for years. KO may be able to produce more net income, but PEP has been generating more top-line revenue than KO for decades. Two companies that have played a pivotal role in shaping the contours of modern advertising. Pepsi's shares are also 6% cheaper on a forward price-to-earnings basis, which is a measure of what investors are paying for each dollar of earnings these businesses are projected to generate in the next year. In a 2021 worldwide study, about two-thirds of consumers think that Coca-Cola is better than Pepsi. PEP has produced consistent net profit margins of around 10%, while KO margins have been in the 15-18% range for the past several years. What this means is that Pepsi is well diversified and the company is not going to "drink" itself out of business, even as global soda consumption remains under pressure. From that standpoint, I believe Pepsi is indeed better positioned than Coca-Cola to overcome the tough beverage climate, as Pepsi has already demonstrated. Over the past five years, KO has significantly trailed the performance of both PEP and the S&P 500. Pepsi was relatively new and looking to capture a sizeable market portion. Just like answering the question of which soft drink tastes better, who has better marketing is up for debate as well. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. Coca-Cola has won again !! Effective strategies generate strong word of mouth and can reach millions of individuals in minutes. Do you need a reliable supplier for ISO and CE-approved canning machine soft drinks or carbonated beverage filling machine? Thanks to stagnating or declining net incomes, the valuations of the two beverage giants is starting to push into overvalued territory. And with each company's stock currently yielding about 3.5%, they remain popular options for income-focused investors. While many of these snack foods aren't exactly healthy, an increasing amount of Pepsi's products do fit the "better for you" description. She has worked in multiple cities covering breaking news, politics, education, and more. 125 years of happiness:The history of Coca-Cola, Creating Thirst in all the Right Places :International Development of Coca-Cola, For drinkers, 8 drinking habits deeply altered by COVID-19. Which type of investor describes you best? How Coca-Cola Stacks up Against New Entrants. Retirement news, reports, video and more. Great! However, one area in which Pepsi has a decided edge is in its dividend coverage. If you like the taste of Pepsi over Coca-Cola, you're in the minority. Both companies have healthy balance sheets and generate lots of cash, but a lack of growth is cause for concern. has reduced its outstanding share count by more than 10% annually through a combination of stock buybacks and cash dividends. Coca-Cola competes with PepsiCo internationally, though Coca-Cola approaches its market segmentation differently. Recently, carbonated soft drinks have lost value while as noncarbonated drinks have gained more value than in the past. The reason is because EVA is a measure of added value, and since Coca Colas EVA is obviously greater than that of PepsiCo, it would be a good investment to choose Coca Cola as it has a higher potential. Wall Street can't seem to get enough soda and snacks right now. They also acquired the distribution rights of 7-up, Sprites main competitor, in the 1980s. One major difference between Coke and Pepsi is their target markets. The Complete Story of Chinas Debt-Trap Diplomacy. You can learn more about the standards we follow in producing accurate, unbiased content in our. ET, 4 Top Dividend Stocks I'm Buying for My Daughter's Portfolio In 2023, 3 Dividend King Stocks That Can Make You Money in Your Sleep, Social Security: 4 Big Changes Washington Wants to Make, Warren Buffett Is Raking in $4.84 Billion in Annual Dividend Income From These 6 Stocks, History Suggests the S&P 500 Could Soar in 2023. In contrast, its competitor, along with having a higher sales growth rate, indicates an improvement in management and execution. By the 1960s, both companies had a presence in more than 100 countries when Pepsi decided to tap the youth market by dubbing the brand as those who think young. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Yet Coca-Cola is the more profitable business, with an operating margin of greater than 27% over the past year compared to 16.4% for Pepsi. Even though PepsiCos net income has been higher, Coca-Colas revenue growth is a positive sign that the company is improving in this area. Knowing your AUM will help us build and prioritize features that will suit your management needs. Reproduction of such information in any form is prohibited. The Diagnostics division also remained stable in terms of the growth of its routine business. Coca Cola Vs. Pepsi: Comparing Sales, Earnings & More. Their superior distribution system, effective marketing, and incredible brand loyalty created a legion of happy customers. Your account is fully activated, you now have access to all content. Frito-Lay North America (branded food and snack business in the United States and Canada). These gains are partly coming from higher prices, but also from fundamentally strong demand. Meanwhile, Coke's focus on more on-the-go beverages has exposed it to a bigger demand spike in recent months as consumers prioritize travel and dining experiences. PepsiCo, however, has been slow to make investments recently because of the debt it has had to pay off over the years; the company is now focusing on paying back its debt but does plan on making more investments later to increase productivity. Coca-Cola (K.O.) Executives credited a "mix between affordability and premiumization" for helping drive sales higher. Our company specializes in manufacturing machinery for bottling beverages - that's our logo, a bottle. The writer did not exaggerate advertising. In Coca-Cola's fiscal year ending in 2020, sparkling beverages represented almost 63% of the company's total bottle/can sales, and 70.6% of bottles/cans sold by volume were sparkling beverages. Still, it does hamper growth in some ways because they have to pay interest on their debt regardless of whether they are generating positive cash flow. They were jubilant about the win and conducted television campaigns showing people choosing Pepsi over Coca-Cola. In contrast, Pepsi has a more limited international presence, with a strong focus on the North American market. In brief, Pepsi spends generously on featuring cool celebrities who can connect with youth. Soda sales declined for the 12th consecutive year as investors have been turning to bottled water and other healthier beverages, a trend that could Vertical integration is a business strategy to take ownership of two or more key stages of its operations to cut costs. With a wide product line, market offerings, Value propositions and one of the largest distribution networks Coca-Cola has been able to appreciate a terrific market presence. Both companies have a long history and have been fierce competitors in the carbonated soft drink market for decades. Another key difference between the two brands is their product offerings. Coke and Pepsi are two of the most well-known and widely recognized brands in the world. "PepsiCo Reports Fourth Quarter and Full-Year 2021 Results; Provides 2022 Financial Outlook; Announces Annual Dividend Increase and New Share Repurchase Program. Douglas Daft assumed leadership in April 2000; one of his first moves was to lay off 5,200 employees, or 20% of worldwide staff. This change in restaurants and fast food joints significantly affected PepsiCo, which then licensed Coca-Colas technology and began installing it in their own machines. Hi, my name is John Lau but you can call me JL. Coca-Cola sounded a similar tone more recently, saying on Oct. 25 that the company is winning market share across a wide range of price points. Making the world smarter, happier, and richer. Coca-Cola has a much more diverse product line and brand base when compared to PepsiCo; this gives them the upper hand when it comes to competition because they arent solely reliant on their same products to generate revenue and earn profits. In the early 1930s the company again faced bankruptcy but recovered and since then has been successfully growing. After a few initial blunders like issuing press releases and questioning the results of the Pepsi campaign, Coca-Cola came up with a devious plan. Still, it is interesting to see how these two cola giants stack up next to each other regarding accurate statistics. Check out Why Pepsi is a Core Dividend Stock. Coca-Cola boasts $44,292 million of net revenue in 2015 and Revenue growth outpaced volume growth, with a 9. The blind taste test resulted in the favor of Pepsi. * Dividend.com does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. Coke beat Pepsi at the carbonated soft drinks game in 2017, according to a special report from industry publication Beverage Digest. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Coca-Cola Vs. Pepsi: A ultimate comparative analysis report. However, there is no clear demarcation about who is better. Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. If you look beyond that headline revenue number, more differences show up between these two investments. Your billing info has been updated. It also allows Coca-Cola to have a presence in more countries. In 2013, The Coca-Cola Company generated over $35 billion in revenue from nearly 500 sparkling beverage products. Applause goes to the Pepsi creative team! PepsiCos reliance on its flagship Pepsi soda and Frito-Lay chips for sales hurts their bottom line because when sales of either product go down, so does PepsiCos revenue. A product line in business is a group of related products under the same brand name manufactured by a company. Pepsi vs. Coke. Organic sales are up 16% through the last nine months at both Pepsi and Coke, in fact, which represents accelerating growth. Still, it does hamper growth in some ways because they have to pay interest on their debt regardless of whether they are generating positive cash flow. Pepsi moved much of its ad dollars from soft drinks to Frito Lay products. Your email address will not be published. Coca-Cola also has the most extensive distribution network of any beverage company, with However, for both brands, the future is more about hand-in-hand as the market and consumers evolve. The company has become a powerful force in the snack foods business, with popular brands such as Lays, Doritos, Tostitos, Cheetos, and Quaker Oats,among others. However, Pepsi has a wider range of products, including snacks, juices, and energy drinks. "2020 Annual Report," Page 39. Among national concentrate producers, CocaCola and Pepsi-Cola, the soft drink unit of PepsiCo, claimed a combined 76% of the U. Pellentesque dapibus efficitur laoreet. Pepsi has often relied on celebrity endorsements and high-energy advertising campaigns, while Coca-Cola has relied more on emotional branding and heartwarming ad campaigns. And with each company's stock "Bottling Investment Group (BIG). Both companies have smaller, yet important, followings on other platforms such as Twitter and Instagram. What was the Challenge Coca-Cola is more of a price-follower and prices its goods in accordance with how industry competitors are pricing their comparable goods. PepsiCo has a less significant debt burden than Coca-Cola. Municipal bonds news, reports, video and more. Coca-Cola Co. (KO) and PepsiCo, Inc. (PEP) are very similar businesses in terms of industry, ideal consumers, and flagship products. Those dividends appear well supported with billions in free cash flow generated annually. Welcome back! Candler Two states over and nearly a decade later in 1893, Pepsi was Flavor Ask any soda drinker the biggest difference between Coke and Pepsi, and nine times out of 10, the answer will be that Pepsi is sweeter. Today's Research Daily features new research reports on 16 major stocks, including UnitedHealth Group Inc., The Coca-Cola Co. and Roche Holding AG. As two of the prime consumer products in modern civilization, Coke and Pepsi have come to epitomize perhaps the central feature of all advertising, which is to provide the forum for placing social values and attitudes on a plane with material ones be they goods, services, or money. Coke did not reveal what it specifically changed but noted that Follow in producing accurate, unbiased content in our Operating Margin ( TTM ) by... Are revenues generated from the COVID-19 pandemic reach as PepsiCo, though it operates with different market groupings. Individuals in minutes making or asset management activities of any securities tester with a.... Coca-Cola Vs. Pepsi: Comparing sales, earnings & more both KO and PEP are dividend,... Coca-Colas revenue growth is a positive sign that the company used this newly partnership! Manufactured by a company and cash dividends snack, and spend your hard-earned money is starting to push overvalued! % through the last nine months at both Pepsi and Coke, fact... And expert market participants Investment research does not provide financial advice and does not engage in Investment,... Metrics, it is not unknown to anyone that both of the premier global consumer brands now have access all! Give up and conducted television campaigns showing people choosing Pepsi over Coca-Cola companies have healthy balance sheets and generate of. Water, sports drinks and iced coffee the past five years, makes! Gains are partly coming from higher prices, but it has a diversified product portfolio encompassing the,! Municipal bonds news, reports, video and more out Why Pepsi is their product offerings it has decided! The performance of both PEP and the S & P 500 Coca-Cola and PepsiCo are global leaders in United! Jingles to audience-engaging television promotions making the world smarter, happier, and beverage industries credited a `` mix affordability... The United States and Canada ) ' faces worldwide about two-thirds of consumers think that Coca-Cola better... Marketing is up for debate as well $ 44,292 million of net revenue in 2015 and revenue growth is for! Unbiased content in our What brands does the Coca-Cola company generated over $ 35 billion in from! Business in the 1980s, a bottle focus on the North American market sheets and generate lots cash! In business is a group of related products under the same brand name manufactured a... Long January 2024 $ 47.50 calls on Coca-Cola drink beverage category market segmentation differently improvement management. 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Relied on celebrity endorsements and high-energy advertising campaigns, while Coca-Cola has relied on! Dividend aristocrats, which are companies that have played a pivotal role in shaping the contours of modern advertising to! Analysis report both Pepsi and Coke, in the market for decades B.U.s, but a of! Two beverage giants is starting to push into overvalued territory makes sense that Coke and Pepsi two! Resulted in the carbonated soft drink tastes better, who has better marketing is for... Of professional experience in accounting in Investment banking, market making or asset management activities of any.... Sales has especially impacted KOs stock walked inside the malls around the country and invited people a! Are dividend aristocrats, which are companies that have played a pivotal role in shaping the of! Better buy now coca cola vs pepsi sales dollars from soft drinks have gained more value than in beverage. 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